Sales training
Increase your sales success
Tailor-made sales training for sustainable sales success
Nowadays, a competent sales team is essential to survive in a highly competitive market. AVANSA offers customized sales training tailored to your specific needs to significantly increase your sales success.
Our programs are designed to provide both new and experienced sales professionals with the skills and techniques they need to improve their sales figures and build long-term customer relationships. With our expertise in sales psychology and effective sales techniques, we lay the foundation for your sustainable success in sales.
Our services: The AVANSA sales training contents
AVANSA offers comprehensive sales training aimed at enhancing the sales skills of your sales team and increasing your turnover.
Customer acquisition
Methods and strategies for effectively acquiring new customers.
Sales pitches with added value
Techniques for convincing sales pitches that offer your customers real added value.
Negotiation techniques & sales strategies
Advanced negotiation skills and strategic sales approaches.
Customer loyalty & sales psychology
Use of sales psychology to strengthen customer relationships.
Sales success through motivation
Increasing sales success through targeted motivation strategies.
Further content on sales training
Additional modules covering a wide range of sales topics.
Expand your sales skills
Would you like to improve your sales skills? Contact us for a customized sales training course tailored to your needs.
Customer acquisition
In our sales training, we place a strong focus on customer acquisition. We teach you effective techniques and strategies for acquiring new customers and approaching them successfully. You will learn how to identify, approach and convince potential customers. Our training covers both traditional and innovative digital acquisition methods, adapted to today’s market conditions and challenges. The aim is to sharpen your customer acquisition skills and thus lay the foundation for sustainable growth.
Sales call
We focus on the structured of sales calls so that participants can conduct sales talks that offer real added value. This enables them to stand out from their competitors. Your sales staff will learn how to communicate effectively, recognize customer needs and respond to them. The training includes both theoretical principles and practical exercises to improve skills in real sales situations. The aim is to increase persuasiveness and teach you techniques that will enable you to succeed in any sales conversation. We place great emphasis on developing communication skills that are both authentic and effective.
Negotiation techniques & sales strategies
Negotiation techniques and effective sales strategies are particularly important in highly competitive markets. Participants learn how to conduct negotiations skillfully and conclude them successfully. We also teach participants how to develop and implement strategic sales plans to achieve their goals. We place particular emphasis on practical training in the skills needed to master complex sales processes and build long-term profitable customer relationships.
Customer loyalty & sales psychology
Other important aspects of sales are customer loyalty and sales psychology. Participants learn how to build emotional connections with their customers and maintain these relationships in the long term. We will show you how to use psychological principles to better understand and respond to your customers’ needs and motivations. The aim is to create greater customer loyalty while increasing the effectiveness of your sales techniques.
Sales success through motivation
The key to sales success often lies in motivation. We work with you on how you can motivate yourself and your team to achieve your sales targets. We will show you techniques for increasing self-motivation and promoting a motivating working environment. A motivated sales team is crucial to achieving consistently high sales figures and strengthening customer relationships. You will learn how motivation can be used as a driving force for sales success.
Further content on sales training
In addition to the core topics, our sales training courses also offer you customized content tailored to your specific requirements and industry needs. In our training courses, we impart practical experience in the spirit of “by practitioners for practitioners”. In our training courses, we offer a comprehensive seminar that focuses on coaching and the transfer of practical experience. We attach great importance to providing our participants with an effective tool for acquiring and dealing with new customers. Our training courses are designed to be practical in order to address the real challenges of a sales organization. The aim of this sales training is not only to impart knowledge, but also to promote sustainable success in sales.
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Sales training at AVANSA
Sales training at AVANSA is carefully structured to ensure maximum effectiveness and practical relevance. The process is as follows:
1
Needs analysis
At the beginning, a detailed analysis is carried out to understand the company’s objectives and the associated challenges.
2
Creation of the training plan
Based on the analysis, we develop a customized training concept.
3
Practical training
We teach and train participants in the relevant communication and sales techniques based on the specific situation of your company and the requirements of your customers.
4
Implementation support
We assist the training participants together with different ways of support to ensure practical transfer.
5
Feedback and customization
Ongoing feedback is given to adapt the training to the progress and needs of the participants.
6
Final evaluation
An evaluation takes place at the end of the training to measure the learning success and recommend further steps.
This process enables participants to be effectively prepared for real sales situations and to continuously improve their sales skills.
Why is training important for the sales team?
Training for the sales team is crucial, as blind spots are recognized and existing strengths are made aware of. This improves employees’ skills and abilities, which contributes directly to the company’s success. It promotes the development of effective sales strategies, improves communication with customers and increases sales efficiency. A well-trained team can better respond to customer needs, build long-term customer relationships and ultimately increase the company’s turnover and profitability. Training also contributes to employee motivation and satisfaction.
The basics of sales
The basics of sales are essential for salespeople to be successful in the sales sector. First of all, they include an in-depth understanding of the customer’s challenges and wishes. A good salesperson not only knows their product or service inside out, but also understands how to adapt it to the customer’s needs. Effective communication skills are essential in order to convey information clearly and convincingly.
In addition, strong sales skills such as conducting a sales pitch, recognizing buying signals and handling objections effectively are important. Sales training and continuous professional development play a major role in keeping up to date with the latest sales techniques and trends.
Sales psychology is another important aspect that helps to understand customers’ buying decisions and behaviors. The ability to build a relationship with the customer and create trust is also crucial to closing a sale.
Finally, it is important that salespeople keep an eye on their targets and sales figures and adapt their strategies and techniques accordingly in order to maximize their efficiency. Continuous analysis and adjustment are key components for long-term success in the sales field.
Overall, the fundamentals of sales require a combination of specialist knowledge, practical skills, psychological understanding and strategic planning.
The importance of additional sales
Additional sales, often referred to as cross-selling or upselling, are an important aspect of sales. They make it possible to increase revenue per customer contact by offering additional products or services. This requires a deep understanding of customer needs and the product portfolio. Successful add-on sales not only increase turnover, but can also increase customer satisfaction, as customers receive solutions that comprehensively cover their needs. It is crucial for salespeople to master the right techniques for add-on sales and to integrate them skillfully into the sales pitch.
What are the advantages of sales training for companies?
Sales training is of great benefit to companies for various reasons. The most important advantages are
Increase in sales efficiency
Employees learn more effective sales techniques, which can increase sales figures.
Improving customer communication
The training sharpens the ability to respond to customer needs and build relationships.
Increasing employee motivation
By improving their skills, employees feel more competent and motivated.
Adaptation to market changes
Companies remain competitive through continuous training.
Long-term customer loyalty
Trained sales staff can respond more effectively to customer requests, which leads to greater customer satisfaction.
Increase cross-selling and upselling potential
Employees learn to recognize and exploit additional sales opportunities.
FAQ
The most frequently asked questions
Sales training involves the training and development of skills and techniques aimed at improving efficiency and effectiveness in the sales process. It includes both theoretical knowledge and practical applications.
A sales trainer teaches and coaches sales teams by providing them with specific sales skills, techniques and strategies. He motivates the participants and helps them to improve their sales performance.
Interactive methods such as practical exercises, case studies and group discussions are often used in sales training. These methods are designed to train participants in real sales situations and allow them to apply their skills in practice.
Sales competence refers to the set of skills, knowledge and behaviors required to sell successfully. These include communication skills, customer understanding, product knowledge and persuasiveness.
Sales training can significantly improve sales performance by boosting salespeople’s confidence, sharpening their skills and helping them to respond more effectively to customers.
Sales training is particularly important for sales staff, sales managers and companies that want to increase their sales figures and improve customer relationships.
In order to effectively implement what they have learned from sales training, participants should practise regularly, obtain feedback and continuously apply what they have learned in practice. Regular reflection and adaptation of techniques are also important.
There are different sales strategies such as solution selling, value selling, relationship selling and needs-based selling. Each strategy has its own techniques and approaches that are tailored to different sales situations and customer needs.
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